Monday, October 20, 2008

My Obsession: Madewell 1937

A branch off company of J.Crew, this chic, slightly boho brand is all the rage! It attracts a younger, trendier shopper with its more contemporary looks, while still maintaining the classic appeal of J.Crew. Madewell launced in 2006 and I've been crazy over it ever since! The printed scarves and amazing selection of jeans keep me hooked. There are tons of different styles, colors, lengths and details. Madewell also has awesome boots, from hunter rain boots to the perfect flat riding boot (and all thats in between).

The inside of a Madewell store
Summer 2008 looks
An image from the latest collection

I've only been to the Soho location - 486 Broadway at the intersection of Broome (ps a Topshop is opening two store fronts down this fall). But good news... Madewell is coming to Greenwich, CT in March/April 2009. It will be taking over the Banana Republic space on Greenwich Avenue.

In the meantime, check out http://madewell1937.com/

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