Wednesday, March 18, 2009
Watch TV and Be Fabulous
The latest fashion phenomenon was not seen on the runways at New York or Paris Fashion Week. Rather, the newest trend is the emergence of magazine “reality” shows. The hottest series to hit the ranks after The Devil Wears Prada, The Fashionista Diaries, Stylista and Confessions of a Shopaholic is Marie Claire’s Running in Heels. The Hearst publication uses television to highlight the process of producing a magazine, a smart choice to promote Marie Claire given the economy and difficulty for print publications. The show’s advertising tagline is “what really happens at Marie Claire,” but is it all exact? The show focuses on three interns Samantha, Ashley and Talita. They are all trying to prove themselves in the industry by working their way up the fashion ladder. The trio try to impress the Marie Claire staff and ultimately the editor in chief – Joanna Coles. Since I’m seeking a fashion magazine career, this show provides some good exposure, but also has exaggerated moments that offer humor for all viewers. The girls live together which produces drama and are constantly jealous of each other’s assigned tasks. There’s both glamour and stress, fashion shows and errands. Running in Heels depicts the truth about interns at a fashion magazine but don’t forget it’s slightly altered by television.
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