Opening Ceremony

Located in Soho, this avant-garde boutique features the most unique and diverse selection of fashion in New York City. The owners, Carol Lim and Humberto Leon, travel each year to a different country and experience the culture. They buy two season's worth of collections from about 10 designers. Imagine traveling around the world for business and studying the new styles and trends. Check out the store on 35 Howard St. to have the coolest looks!